Magazine Project- Audience Engagement Research/ Sports Illustarted

Our Target audience is very similar to sports illustrated. Sports Illustrated has a target audience from 18-35. This is the time where people are in shape and active, so they want a magazine about sports or activities that involve effort. The level of education goes from High school graduates and beyond. anyone can read and understand the articles provided. They market themselves by sponsoring different sporting events and using social media including Instagram. They also have an online website that helps people find exactly which topics they might be interested in reading. We have made an Instagram page that focuses on the 18-35-year-old crowd.