Magazine Project- Distribution Research

Many magazines use the same distribution techniques. They mail envelopes with subscription papers to houses to try to catch the eye of a potential subscriber. They can zone in a specific location that has their direct audience type, this way they are more effective in getting subscribers. Magazine companies can also show up to specific events that might hold potential subscribers so that they can either sponsor their magazine, just to get their name out in the open. They might set up a website that will draw new people or subscribers.